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Les Binet and Sarah Carter discuss the power of consistency in marketing, the end of the purpose era, the importance of product-focused advertising, and the role of craft and creativity in an AI-driven world, offering insights on how brands can effectively build long-term campaigns and memories.
A festive episode of Never Mind The Adverts reviewing the biggest marketing stories, creative moments, and Christmas ads of 2025, featuring hosts Jon Evans and Orlando Wood discussing industry trends, effectiveness research, and their favorite moments from the year.
Andrew Warden, CMO of Semrush, discusses how AI is transforming search, emphasizing the importance of digital brand visibility, the continued relevance of traditional SEO, and the need for marketers to quickly adapt to the changing landscape of AI-driven content discovery.